It is important to us that every stage of our process is considered, from sourcing of sustainable fabrics and ethical manufacturing, to recyclable packaging and ensuring that shipping is only undertaken by businesses such as Royal Mail who are committed to preserving the natural environment in which they work.

We know how conscientious our Mumma community is, and that it’s very easy for businesses like us to say the right things… We therefore wanted to share a few of the practical steps we are taking to create an ethical, sustainable business:

We will only use packaging made from 100% recyclable materials and are completely bio-degradable.

We encourage our customers to recycle all of our packaging.We are focussed on dramatically reducing our wastage and use of plastic.

We are working to increase our use of organic fabrics.

We are aware that there is a long way to go across the whole fashion industry to really make a difference.

As such we are always looking for new, sometimes innovative ways to improve ourselves, paving the way for fashion to have a more sustainable future..